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  • Welcome to the Arctic

    Our goal, in partnership with World Wildlife Fund, is to raise awareness and funds to help create a place where polar bears and people can thrive in the Arctic. The bears have people like you to thank for over $1.8 million in direct contributions so far, in addition to The Coca-Cola Company's $2 million commitment. We invite you to explore their home, their life, and how you can help.
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    Teaching Cubs

    Short trips are made to and from the den for several days as the cubs get used to the outside temperatures. Then the family leaves and makes its way to the sea ice where the mother teaches, hunts for and protects her cubs. After two years together, the family disperses and the cycle begins again...
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    Tracking Polar Bears

    Since 1975, WWF has supported the research on polar bears and other Arctic species. Through our partners, we are able to track radio-collared polar bears visually communicate polar bear behavior and movements. Your donations allow WWF to continue this important support of basic scientific research. TWEET THIS
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    • MEET NITA

      The polar bear is the top predator in the Arctic marine ecosystem and the world's largest terrestrial carnivore.

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    • ABOUT WWF

      For fifty years, WWF has been protecting the future of nature and the most exceptional ecosystems and habitats on earth.

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    • EXCLUSIVE REWARDS

      The Arctic Home research team has years of experience in the field studying both the polar bear, its Arctic home, and the way both adapt to change.

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    • LIVE POSITIVELY

      Our commitment doesn't end with the Arctic.
      Learn how other Live Positively initiatives
      benefit our shared community.

      Olympic Torch Relay

      Meet our heroes - the Torchbearers for the London 2012 Olympic Torch Relay

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      America Is Your Park

      Coca-Cola is calling people out to their favorite park to vote this summer in the third-annual America Is Your Park campaign.

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