FREQUENTLY ASKED QUESTIONS:
Inspired by the threat facing the polar bear and its habitat, Coca-Cola and World Wildlife Fund (WWF) are joining forces to help protect the polar bear's home. Together we are raising awareness and funds for the creation of a place where polar bears and people can thrive in the Arctic-a project that will require working with local communities and governments, supporting research and carrying out additional conservation work. As part of the Arctic Home effort, Coca-Cola has committed $2 million and has agreed to match up to $1 million of consumer donations.
MacGillivray Freeman Films' newest film, To The Arctic 3D, is an extraordinary journey to the Arctic. This stunning 40-minute film was released in select IMAX theaters around the country in August 2012.
Absolutely. ArcticHome.com is an excellent educational resource.
PROTECTING THE POLAR BEARS:
The polar bear is a part of The Coca-Cola Company's heritage and means a great deal to the Company and our consumers. For nearly 90 years, the polar bear has been a Coca-Cola icon, representing the start of the holiday season. Through Arctic Home we are renewing our commitment to help ensure the protection of the polar bear and its habitat.
This project grew out of our existing relationship and mutual interest in helping the polar bear. We started the Polar Bear Support Fund together in 2007 and we wanted to do even more. WWF has a vision for how we can work together to help protect the home of the polar bear -we're asking people to join us in helping them bring that vision to life.
The vision for the Last Ice Area is to create a sustainable area, as vast as 500,000 square miles, to uphold the habitat needs of the polar bear, other ice dependent species and local people. To achieve this vision, WWF will work with local communities, governments, support Arctic research, and carry out additional polar bear conservation work.
Establishing a place where polar bears and people can thrive in the Arctic will cost an estimated $10 million over the next five years and will require working with local communities, governments, supporting Arctic research and carrying out additional conservation work. This comprehensive plan will depend on donations from efforts like Arctic Home to be a success.
One of the easiest things you can do is help spread the word and create awareness for this project. Invite your friends to use the site and post articles, videos and status updates on Facebook to help promote the effort and bring in more donations. If you would like to do even more, check out the "Take Action" section of "Arctic Efforts," which features many tips for reducing your energy consumption and personally help slow the Arctic sea ice decline.
There are three ways to make a donation. You can donate online-via a mobile device or desktop computer-using a credit card (minimum donation amount $10). You can also make a donation by texting BEAR to 357357.* Each text will trigger a personal donation of $5 via your mobile carrier. Another way to give, if you are a member of My Coke Rewards, is to donate your points. A 70 points donation equates to a donation of approximately $1 to WWF, which will go to support the our polar bear conservation efforts, including the Last Ice Area.
*Standard text messaging rates will apply.
Online Credit Card donations are processed by our nonprofit partner Network for Good, a Better Business Bureau Wise Giving Alliance accredited industry leader. Your donation is being made to Network for Good's donor-advised fund that will re-grant the funds to WWF. You will receive an electronic receipt from Network for Good immediately upon completion of your donation. For more information please visit http://www1.networkforgood.org/donationfaq.
If you're having trouble exploring Arctic Home's virtual refuge, please contact us at 800-527-9441.
Any legal resident of the United States, over the age of thirteen, is eligible to make a donation to ArcticHome.com.
Anyone may donate by clicking "Donate" at the top left of the Arctic Home page or mobile site. Credit card donations made from the site must meet a $10 minimum. Donations by mobile phone, however, will be $5. Anyone can donate via text.